EDEN COFFEE&TEA

MARCH-NOVEMBER 2021
BRANDING AND IDENTITY DEVELOPMENT, COPYWRITING, PACKAGING DESIGN

A private business owner reached out to me about developing a new coffee and tea brand from the original logo design he created. He has a passion for sourcing the product, and together we were able to generate a complete identity for his brand Eden Coffee&Tea that feels high-end, modern, and exclusive. After establishing his branding guidelines, I applied this new look to ten different labels. I designed two different front coffee labels, for a French roast and Sumatra blend, as well as a back label for these coffee bags. This first project proved to be a success and we continued to work together to make a variety of tea bag labels; three different front labels were designed for oolong, black, and green teas along with matching back labels including their specified brewing instructions. This collaboration was an ideal exercise in getting the client exactly what he wanted while providing creative direction based on his feedback. With this project, I wanted to create a coherent system that could be applicable across the Eden product line. I aimed to mirror the source of the products without falling into certain cultural coffee and tea tropes, sticking to a solid structure with modernized assets.