24/7 - A STUDENT COLLECTIVE

SPRING 2020
BRAND IDENTITY, COPYWRITING, PACKAGING
DESIGNED WITH JEN BROOKS AND ELLIE CHUNG

24/7 - A Student Collective is a collaborative branding effort between myself, Jen Brooks, and Ellie Chung. We created 24/7 out of a need in the community. As former San Francisco college students, we noticed an opportunity for this kind of business during our time at the University of San Francisco. We wanted to design a space, as well as a brand, that was friendly and welcoming, as well as one that had the potential to become a fixture in the community. Keeping that in mind, we created our brand with character, giving everything a hand-done, less-than-perfect feeling. We wanted students to relate to the brand and picture themselves in everything we designed. Collegiate themes are also prevalent in many of our assets, including pennants, lined paper, and office supplies.

We researched and developed this project as a group, going through the creative process in developing the brand pillars together. I designed the identity and branding, including colors, logo, and illustrative assets. The touchpoints I designed include the apron and student notecards.